The Soweto Rhubuluza provides the following possibilities, a branding opportunity, a platform to entertain clients, an event that can incentivise staff, a unique way of linking the corporate values to an event and getting them across in a memorable way. The two objectives that follow can also help leverage the benefit to the company through press and other marketing efforts associated with the event.

INVOLVE THE PATRONS

The Soweto Rhubuluza provides an opportunity to experience Soweto and its spirit rather than looking at it as a tourist. From sitting in taverns on old car seats to your mode of transport "a genuine Soweto taxi" this is an experience that provides you with good insight into the life of Soweto.

INVOLVE THE COMMUNITY

The Soweto Rhubuluza is structured so that the benefit to the community is maximized. From the local taxi drivers and tour guides, to the praise singers, marimba bands and traditional dancers, all suppliers that partner us in presenting the Rhubuluza are from Soweto. All taverns visited on the Rhubuluza are carefully selected, we have identified these taverns as small business that could benefit from our involvement in their business on a mentorship level. There are numerous sponsorship initiatives throughout the Rhubuluza that have selected beneficiaries.